Digital marketing specialist with a strong background in content creation, social media, and email
marketing. Passionate about using data and AI to create engaging and equitable communication.
B.S. Communication and Leadership - UT Austin, 2022
- Journalism minor
- Italian Studies minor
- Moody College Honors Program, 2019-2022
- Dean's List, 2018-2022
- Texas Belles EPO, 2019-2021
Austin Pets Alive! - Senior Philanthropy Communications Specialist
June 2022-present
- Boost online revenue by 31% year-over-year through strategic email campaigns.
- Design and execute email campaigns achieving an average 35% open rate.
- Analyze key performance metrics to refine digital content strategies.
Austin Pets Alive! - Marketing & Communications Specialist
March 2022-June 2022
- Restored $10k monthly revenue stream by spearheading email marketing campaigns.
- Collaborated with cross-functional teams to report success stories on digital platforms.
Austin Pets Alive! - Senior Marketing & Communications Intern
September 2020-May 2021
- Spearheaded social media strategies resulting in 10k followers growth.
- Enhanced email engagement by refining content and targeting strategies.
- Led digital content sessions with a focus on human-animal interaction topics.
Texas Humane Legislation Network - Communications Intern
May 2020-August 2020
- Developed and optimized SEO-friendly content for the organization's blog.
- Coordinated and executed digital campaigns for North Texas Giving Day.
- Email Marketing Campaigns
- CRM tools
- A/B Testing
- ChatGPT 4
- Monday.com
- Content Creation & Management
- HTML
- CSS